Wells Griffith, a Republican candidate in Alabama’s 1st District special election, went up with his first television ad on Thursday, less than a month before the Sept. 24 primary.
The 30-second “positive” spot will air on broadcast and cable stations throughout the district, and highlights Griffith’s ties to the 1st District, where his family has owned a full-service gas station for generations. The campaign spent $12,500 on the ad, according to a source with knowledge of ad buys in the district.
Five-figure ad buys go far in this district, which is in the Mobile, Ala., media market.
Election rules in Alabama stipulate that a candidate must receive 50 percent of the vote in the primary to advance to the general. If no candidate reaches that threshold, which is unlikely in such a crowded field, a primary runoff will be held on Nov. 5.
Alabama’s 1st District is rated a Safe Republican contest by Rothenberg Political Report/Roll Call.