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California: Michael Bloomberg’s Super PAC Makes Major TV Buy Against Joe Baca
Posted at 5:12 p.m. on Oct. 31, 2012
New York City Mayor Michael Bloomberg’s (I) new super PAC has made a $1.3 million television reservation in the Los Angeles media market targeting Rep. Joe Baca (D), according to a source who tracks media buys.
Independence USA, Bloomberg’s super PAC, made the buy is in support of Baca’s opponent, Democratic state Sen. Gloria Negrete McLeod. The new California election system involves a general election pitting the top two finishers from a “jungle” primary, hence the two Democrats in this race.
This sum is more than Independence USA’s total spent on all other federal races in his most recent Federal Election Commission filing, which is aggregated by the Center for Responsive Politics. The news of the reservation was flagged by a media buyer — an information flow that often proves faster than FEC records.
The New York Times reported earlier in October that Bloomberg “expects to spend from $10 million to $15 million of his money in highly competitive state, local and Congressional races.”
According to Southern California Public Radio, McLeod’s appeal to Bloomberg is her stronger support for gun control than Baca.