A relationship fostered over the course of the president’s re-election campaign morphed Thursday into a partnership to capitalize on the two Democratic consulting firms’ data and media capabilities.
GMMB, a top Democratic advertising firm, and Civis Analytics, a big data firm launched by a group of former Obama campaign staffers, announced a new effort that will offer campaigns, non-profits and brands similar voter targeting and media buying that helped President Barack Obama in 2012.
“We’re excited about it, and that’s where we think the value is,” Daniel Jester, a senior vice president at GMMB, told CQ Roll Call about offering clients the combined expertise of both firms.
“We work with them because they are the smartest people in the analytics business, and we think we’re pretty good at what we do,” Jester said. “So bringing the two together just seemed like a no-brainer.” Full story