Ayres speaks to Reporters at a Christian Science Monitor breakfast. (Courtesy Michael Bonfigli/The Christian Science Monitor)
A prominent Republican pollster sounded warning bells about the shifting demographics of the American electorate at a breakfast with reporters Tuesday morning, saying his party must be more inclusive of minority voters if it wants to win the White House in 2016.
Whit Ayres, founder of the Republican polling firm North Star Opinion Research, said the GOP must win more than 40 percent of the Hispanic vote, as well as appeal to younger voters, in order to be successful at the presidential level in 2016. To do that, he said the party needs to change its messaging and tone on issues such as immigration and same-sex marriage.