A new poll of likely voters in 12 Senate battleground states suggests a populist economic message and focus on women’s health issues could help Democrats improve their standing with unmarried women voters in advance of the midterm elections.
The poll was conducted by Democratic pollster Stan Greenberg’s Democracy Corps in collaboration with Women’s Voices Women Vote Action Fund, which focuses on increasing participation among unmarried women voters.
It found that Democratic candidates are currently underperforming with unmarried women voters, beating Republicans among the crucial demographic by just 11 points, compared to a 20-point gap in the 2010 midterms. But the poll also gave Democrats suggestions for messages that are most likely to resonate with this voting bloc.
“The movement in the races and in the states is really about the movement of unmarried women … based on hearing an economic agenda that resonates with their lives,” said Page Gardner, the founder of Women’s Voices Women Vote. Full story