Sink is the Democratic nominee in the competitive special election in Florida. (Tim Boyles/Getty Images File Photo)
Ad wars have escalated in a highly competitive special election in Florida, with Democrats spending more overall, but Republicans quickly catching up with their ad buys.
The already profuse ad spending demonstrates the high stakes for both parties in this March 11 special election. Although the election is one month away, elections officials started to send out mail-in ballots last week for the 13th District contest.
That means television time — especially early advertisements — come at a premium in this Tampa-area media market.
Cumulatively, the Democratic nominee, Alex Sink, and her allies have spent about $1 million more on television advertisements than Republicans.
But the GOP’s nominee, lobbyist David Jolly, and his allies have spent more than Democrats in the past two weeks. Most recently, the National Republican Congressional Committee aired a spot that links Sink to national Democrats and the president’s 2010 health care law.
Here’s a breakdown of approximately how much each party has spent on television advertisements in the general election as of Tuesday afternoon, according to multiple media-buying sources from both parties who are monitoring the race: