Hagan's race has already witnessed a barrage of advertising. (Bill Clark/CQ Roll Call File Photo)
About halfway through the midterm election cycle, North Carolina is on pace to host the most expensive Senate race of 2014.
But the Tar Heel State shouldn’t necessarily get too comfortable in the top spot.
Democratic Sen. Kay Hagan’s re-election battle is one of at least four Senate contests where outside spending has already eclipsed the $2 million mark. The others include the re-election races of Sens. Mark Pryor, D-Ark., Mary L. Landrieu, D-La., and Mitch McConnell, R-Ky.
The potential for Republicans to win back the Senate majority, combined with the media-market makeup of the competitive landscape, has invited a superfluity of early spending. Republicans need a net gain of six seats next year, and most of the competitive races are for Democrat-held seats in less populous states.
“Given the president’s plummeting job approval ratings, there is growing optimism that Republicans can win back the Senate, and that’s why you’re seeing some very early spending in key U.S. Senate races,” GOP media consultant Erik Potholm said. “And Democrats, especially their vulnerable incumbents, are feeling that same pressure — that’s why Sens. Landrieu and Pryor are on the air.” Full story