Crossroads GPS Kicks Off $25 Million Ad Buy Across 10 States
Posted at 9:59 a.m. on May 16, 2012
Crossroads GPS will launch a massive $25 million issue ad campaign on Thursday to run for the next four weeks, kicking off its largest buy this year in these 10 targeted states.
The conservative group spent $8 million on the initial buy to air the first spot, “Obama’s Promises,” through May 31, according to the group’s spokesman.
Here’s the state-by-state breakdown of the first phase of the buy:
- $208,000 in Colorado
- $1.5 million in Florida
- $474,000 in Iowa
- $526,000 in Michigan
- $624,000 in Nevada
- $535,000 in New Hampshire
- $1.1 million in North Carolina
- $849,000 in Ohio
- $487,000 in Pennsylvania
- $1.4 million in Virginia
The buy comes just after President Barack Obma’s re-election campaign announced today that it raised $43.6 million during the month of April. That total includes fundraising for the Democratic National Committee.