A little over a month out from Election Day, television ads are increasingly negative. Over the weekend, Democrats and Republicans alike used tracker video, humor and even Rep. Todd Akin (R-Mo.) to hammer away at the opposition.
A new ad from former state Senate Minority Leader Richard Tisei (R) against Rep. John Tierney (D) essentially gives voters in the Democratic district permission to cross the ballot because of Tierney’s ongoing ethical issues. The ad assumes the viewer knows Tierney’s problems; it is part of a $600,000 buy over 15 days in the heavily saturated Boston media market. It debuted before Sunday’s New England Patriots-Buffalo Bills game.
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Former Rep. Dan Maffei (D) is up with an ad tying Rep. Ann Marie Buerkle to Akin, who became a national figure with his “legitimate rape” comment. It is reasonable to assume that Akin will probably surface in other Democratic advertisements. The Maffei campaign did not immediately respond to a query on the buy information behind this advertisement.
A new ad from the National Republican Congressional Committee uses tracker video to slam attorney Ann McLane Kuster (D) in her bid against Rep. Charles Bass (R). The ad has $280,000 behind it. It includes a clip of an altercation she had with a “citizen” (also known as a Bass videotracker). And the “press” cited in the story is a conservative website, the NH Journal. Over and over in the ad, a clip plays on loop of Kuster saying, “Eff him,” a downgrade from more obscene language.
Rep. John Barrow (D), who is under assault from Republican ads, is up with one of the few positive ads breaking through today. It creatively stresses his independence. The campaign did not immediately respond to a request for the buy information behind this ad.
Washington County Commissioner Larry Maggi (D) is up with an ad against Rep. Tim Murphy (R) that features elderly people toting around loads of money to pay for “Tim Murphy’s budget plan.” It has about $110,000 behind it for the next week in the Pittsburgh market and will probably continue to air in the future with additional money behind it.