The rate of new political television advertisements has accelerated. And, more and more, campaigns are trading accusations about the accuracy (or lack thereof) of the ads.
Some of what was unveiled today:
On Monday afternoon, Democratic nominee Rep. Christopher Murphy’s campaign went up with an ad that hammered GOP nominee and former WWE CEO Linda McMahon on women’s issues.
The ad shows a stream of women giving testimonials about how McMahon has demeaned women during her tenure at the professional wrestling company. The clips go on to explain how McMahon will side with “extreme” Republicans on medical coverage of mammograms and contraception.
Less than 22 hours later, McMahon was up with a strikingly direct response ad. What it lacks in gimmicks, graphics and humor, it delivers with simplicity. Buy information was not immediately obtainable, but sources say the Murphy and McMahon buys are serious.
“Murphy calls me anti-woman,” McMahon says. “But Chris, take a look, I am a woman. A pro-choice woman. My company offered excellent benefits that included mammograms and access to birth control.”
Also today, American Crossroads and Crossroads GPS launched $5.5 million worth of advertisements for five weeks in five Senate races. The buy is on both cable and broadcast networks.
Indiana: $1 million
Virginia: $1 million
Ohio: $1.1 million
Florida: $1.8 million
Attorney Sharen Neuhardt is up with a new spot in her race to unseat Rep. Michael Turner (R-Ohio). Neuhardt’s campaign aide reports it has had “six figures” on television so far in the race.
Along with the new Crossroads ad, former Sen. George Allen (R) released a TV ad today that made use of former Democratic Gov. Tim Kaine’s statement about a minimum tax in Thursday’s debate.
Rhode Island’s 1st
Rep. David Cicilline (D) went up this morning with an ad that does two things. One, it continues a trend a Democratic operative flagged on Monday — tying GOP candidates to presidential nominee Mitt Romney. Two, it nationalizes his Tossup race against retired State Police Colonel Brendan Doherty (R). This is a fundamentally Democratic district, but Cicilline is in trouble because of local issues. Framing the race around national figures and issues is probably a wise tactic. His campaign has put $65,000 behind the spot.
Rep. Steve King (R) is up with his third spot in his competitive race against former Iowa first lady Christie Vilsack (D).
Washington County Commissioner Larry Maggi’s (D) first spot will run today through Oct. 2 at 800 points in the Pittsburgh market. He faces an uphill climb to defeat Rep. Tim Murphy (R-Pa.).