Roll Call: Latest News on Capitol Hill, Congress, Politics and Elections
December 19, 2014

DCCC Reserves $32 Million for Fall TV Ads

The Democratic Congressional Campaign Committee is reserving more than $32 million in broadcast television time in the districts of 26 Republican Members, seven Democratic Members and three open seats.

It’s the earliest in a cycle that the DCCC has placed a buy reservation for the fall campaign, a move that saves the committee money and ensures good placement for the spots.

The buy, described to Roll Call by a DCCC official, is mostly concentrated in states where the presidential campaigns of Barack Obama and presumptive GOP nominee Mitt Romney are likely to be playing.

The TV reservation was placed in such a way as to shield the specifics of the DCCC’s strategy. For example, the committee booked $3.6 million in the Philadelphia media market. That means ads could run against Pennsylvania GOP Reps. Jim Gerlach, Patrick Meehan, Mike Fitzpatrick, Charlie Dent or New Jersey GOP Rep. Jon Runyan — or a combination of some of them. No one will know until the ads actually ship, giving the DCCC a strategic advantage.

The National Republican Congressional Committee spun the move as a sign of weakness.

“What’s revealing from this initial buy is that many are in districts of vulnerable House Democrats, including North Carolina’s [Reps.] Larry Kissell and Mike McIntyre,” NRCC Communications Director Paul Lindsay wrote to reporters this morning. “In short, House Democrats are beginning the 2012 election season on defense.”

The news of the DCCC reservation, made through the committee’s independent expenditure arm, was first reported by Politico.

The full details of the reservation, provided by a DCCC official:

Media Market

Possible Districts

Possible Candidates

Amount

Denver CO-03/06 Tipton, Coffman, Perlmutter

$2,486,000

Tallahassee, Panama City FL-02 Southerland

$828,000

Orlando FL-09/10 Open, Webster

$2,530,000

Tampa FL-13/16 Young, Buchanan

$2,498,000

West Palm Beach FL-18 West

$656,000

Miami FL-26 Rivera

$1,804,000

St. Louis IL-12 Open

$1,089,000

Quad Cities,  Cedar Rapids IL-17, IA-02 Schilling, Loebsack

$1,092,000

Des Moines IA-03/04 Boswell/Latham, King

$1,596,000

Omaha IA-03 Boswell/Latham

$297,000

Sioux City IA-04 King

$158,000

Las Vegas NV-03/04 Heck, Open

$1,826,000

Manchester (WMUR) NH-01/02 Guinta, Bass

$520,000

Philadelphia PA-06/07/08/15 & NJ-03 Gerlach, Meehan, Fitzpatrick, Dent, Runyan

$3,570,000

Wilmington, Greenville, Raleigh NC-07 McIntyre

$1,128,000

Charlotte NC-08 Kissell

$1,144,000

Wheeling, Charleston, Youngstown OH-06 Johnson

$1,059,000

Cleveland OH-07/16 Gibbs, Renacci/Sutton

$1,982,000

Pittsburgh, Johnstown PA-12/18 Murphy, Critz/Altmire

$2,010,000

Norfolk VA-02 Hirschbiel

$619,000

Minneapolis MN-01/02/08 & WI-07 Walz, Kline, Cravaack, Duffy

$2,932,000

Wausau WI-07 Duffy

$259,000

Green Bay WI-08 Ribble

$394,000

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