The 60-second ad will begin airing Wednesday on MSNBC, CNN and Comedy Central, according to the campaign. A campaign aide said they have bought more than $100,000 of airtime but did not disclose an exact dollar amount. The campaign will be on air through the duration of the primary cycle, which ends Oct. 15.
In the ad, Sciortino, who is openly gay, comes out as a “Massachusetts liberal” to his father, a member of the tea party. In a witty back and forth, Sciortino’s father describes the progressive policies Sciortino has worked on during his time in the Massachusetts state House.
“This one drives him crazy,” Sciortino says, to which his father replies, “He wants to go to Congress to take on the NRA and the tea party.”