Jacobs, a multimillionaire, has used his personal wealth to boost his campaign coffers, allowing him to spend more than his opponents. He faces State Sen. Joni Ernst, who is widely regarded as the front-runner, along with radio host Sam Clovis and former District Attorney Matt Whitaker.
Jacobs’ first new ad touts his position as an “outsider,” not a “Washington politician,” who has “real world, common-sense experience.”
The second trumpets his support for a balanced budget amendment, and attacks congress for “not doing the job they were elected to do.”
The two ads will run statewide beginning Wednesday and have 1,000 points behind them, according to the Jacobs campaign.
Ernst also released a new ad in the final week leading up to the primary, talking about her Iowa roots and values. Rep. Bruce Braley, D-Iowa, the presumptive Democratic nominee, went up with an ad touting his career as a lawyer.
If no candidate gets more than 35 percent of the vote in the June 3 primary, a convention will determine the nominee on June 14. The winner will face Braley in the general election.
The race is rated Leans Democratic by the Rothenberg Political Report/Roll Call.