Leach is the first Democrat to hit the airwaves in the Pennsylvania primary. (Douglas Graham/CQ Roll Call File Photo)
Updated 10:26 a.m. | Pennsylvania state Sen. Daylin Leach and state Rep. Brendan Boyle, two of the four Democrats vying for a Philadelphia-area House seat, launched the first TV ads of the race on Tuesday — one month out from the hotly contested primary.
Both ads highlight the candidates’ working-class upbringings, which they say is their motivation for public service.
Leach’s ad features his childhood in the state’s foster care system, while Boyle references his father’s career as a janitor for Philadelphia’s commuter rail system.
“I approve this message because I needed help once, and I’ll fight for those who need help now,” Leach says in the 30-second spot.
“We’re not millionaires like every one of my opponents,” Boyle says in his 30-second bio spot. The ad is backed by a $100,000 buy on cable over the next two weeks, according to Boyle’s campaign.
Leach’s campaign says his ad is backed by a significant buy on cable, broadcast and Internet pre-roll, but it declined to give specific figures. Television airtime does not come cheap in the 13th District, which includes parts of northeast Philly and suburban Montgomery County.
A Democratic source tracking media buys in the district could not confirm Leach’s buy for this specific ad but said his campaign had reserved $272,000 in cable and broadcast in the two-week run-up to the primary. As of March 31, Leach reported $654,000 in cash on hand.