Rep. Gary Peters, D-Mich., locked in an increasingly competitive race for Senate, will debut his first television spot this week during two Wolverine State college basketball games.
Peters’ first spot will air Friday as fans settle in to watch the games featuring Michigan State University and the University of Michigan — two teams that have made it to the Sweet 16 round of the March Madness college tournament. (The Spartans play No. 1 ranked Virginia, while the Wolverines face off against surprise challenger Tennessee.)
Peters will most likely face former Secretary of State Terry Lynn Land this November. Public polling shows the race for retiring Democratic Sen. Carl Levin’s seat to be close, but Peters has held a lead of a few digits.
The Democrat’s campaign will air two spots — a 30-second ad and a 60-second version — over a seven-week period as part of a seven-figure buy, according to the Peters campaign.
The ads are positive and biographical in nature.
“I’m Gary Peters, I was raised in an average Michigan middle class home,” the House Democrat says straight to camera. “Dad was a teacher. Mom was a nurse’s aide. I was able to go to college, and earn three degrees while going to school at night. I served in the Navy Reserve, and after 9/11, I volunteered again. My wife Colleen and I want to be able to give our own kids what our parents gave us: the chance to do a little better.”
This race is rated Leans Democratic by the Rothenberg Political Report/Roll Call.