Nevada: Joe Heck, John Oceguera Reserve $1.4 Million in TV Time
Posted at 12:01 a.m. on May 16, 2012
Freshman Rep. Joe Heck (R) and Assembly Speaker John Oceguera (D) have reserved more than $1.4 million combined in fall television airtime in Las Vegas, according to a chart provided by a Democratic source.
The numbers provided indicate that Oceguera has reserved $760,000 in airtime from Sept. 25 through Nov. 6. Heck has reserved $655,000 from Oct. 2 to the election. But Heck campaign manger Dick Leggitt told Roll Call that the incumbent will eventually reserve $700,000.
“Our concern is in this market there is going to be a lot of clutter,” Leggitt said, referring to competitive presidential, Senate and House campaigns that will look to advertise in Las Vegas. Leggitt added that every campaign will have to adjust to the proliferation of super PAC advertising, which will soak up the good time slots.
“We think we’re doing the prudent thing by placing this buy now,” he said.
Oceguera outraised Heck in the first quarter, $376,000 to $279,000. But Heck ended March with more than $1 million in cash on hand, more than twice as much as Oceguera. This is the most competitive House race in the state, and Roll Call rates it a Tossup.