NRCC Buys Cable Time to Help Boost Joe Walsh
Posted at 6:34 p.m. on Sept. 26, 2012
So much for the National Republican Congressional Committee leaving Rep. Joe Walsh (R-Ill.) out to dry.
The committee reserved about $457,800 on cable stations in Illinois’ 8th district for spots to run Oct. 5 through Election Day, multiple sources confirmed to Roll Call. It’s a significant buy, but it doesn’t reach saturation level.
For months, national GOP operatives privately conceded Walsh would lose his re-election bid against Iraq War veteran Tammy Duckworth (D) in the suburban Chicago, Democratic-leaning district. Duckworth is still favored to win, but there are signs the race has become more competitive.
Last week, a super PAC dropped $810,000 on advertisements to boost Walsh. National Republicans have been circulating internal GOP polls showing the race in a statistical dead heat.
Roll Call rates this race as Likely Democratic, but that could change soon.
The stations included in the NRCC’s reservation are A&E, Discovery, ESPN, Fox News, HGTV and the History Channel, according to a source who follows ad buys. The following suburbs are covered by the reservation: Mt. Prospect, Schaumburg, Bloomingdale, Rolling Meadows, St. Charles and Wheaton.
Like any TV time reservation, the NRCC can pull the buy if the committee changes its mind about Walsh’s prospects.