Pryor is ramping up his air war. (CQ Roll Call File Photo)
Arkansas Sen. Mark Pryor has been buying up fall airtime for a race critical to nearly every hypothetical Republican path to the Senate majority.
The two-term Democrat, who faces the fight of his political life against GOP Rep. Tom Cotton, has so far reserved several hundred thousand dollars worth of TV time for the closing six weeks of the race, according to a media-buying source. The Pryor campaign would not comment on its media strategy, but that’s just an opening salvo in a state already seeing a plethora of spending from outside groups and both campaigns.
Amid a vigorous on-air back-and-forth over tornado disaster relief and religion in the past week, the contours of Pryor’s path to re-election remain unchanged. The Arkansas Democrat is banking that voters’ familiarity with him — and their disbelief that Cotton is on their side — will outweigh the antipathy toward Washington and President Barack Obama.
“Mark’s been around a really long time and his family has been around a long time,” said Sheila Bronfman, a Democratic consultant in Arkansas and longtime ally of the Clintons. “People like him and they trust him. They trust where he comes from and how he was raised, and I just think that’s making a big difference here.”