Roll Call: Latest News on Capitol Hill, Congress, Politics and Elections
December 29, 2014

‘Price Is Right’ Legend Endorses Jolly in Florida Special Election

Updated 5:12 p.m. | Former game show host Bob Barker will endorse GOP lobbyist David Jolly in a television ad on Thursday that will air during a special episode of “The Price is Right.”

“Because with Jolly, the choice is right,” says Barker in the spot.

Jolly’s campaign has reserved advertising time during Thursday’s episode of “The Price is Right,” according to a source who tracks media buys in the Florida special election. Barker will make a special appearance on his former show that day to celebrate his 90th birthday.

Jolly, a Republican, is running in a special election to replace the late Rep. C.W. Bill Young, R-Fla. He faces GOP state Rep. Kathleen Peters in the Jan. 14 primary.

Barker and Jolly have worked together for the past decade on various causes, including “honoring our Nation’s veterans,” a Jolly source tells CQ Roll Call. “Mr. Barker was a fighter pilot in the U.S. Navy. They have remained friends to this day and David is honored to have him endorse his candidacy for Congress.”

The daytime game show gets high ratings among viewers over the age of 65. More than one-fifth of Florida’s 13th District is over the age of 65, according to CQ’s Politics in America.

Both Republican candidates have concentrated early television advertising on cable. “The Price is Right” airs on CBS.

The winner will face off against the likely Democratic nominee, Alex Sink, on March 11.

The race is rated a Tossup by Rothenberg Political Report/Roll Call.

  • Karen

    Should Roll Call identify Alex Sink as a greedy bank executive?

  • DC Spence

    I present to you the face of today’s Republican party: old, white, wealthy and completely irrelevant to everyone under the age of 55. How’s that outreach going for you, GOP?

  • Andre Leonard

    Save for being a mindless corny old game show host what credentials does Barker have that would lend his “endorsement” any appeal?

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