Roll Call: Latest News on Capitol Hill, Congress, Politics and Elections
July 25, 2014

Second Republican Goes on the Air in Florida Special Election (Updated)

Updated 2:16 p.m. | State Rep. Kathleen Peters has joined lobbyist David Jolly on the airwaves for the Republican primary in the special election to succeed the late Rep. C.W. Bill Young, R-Fla.

Peters is even spending more than Jolly — so far — in television advertising, according to a Democratic media buyer monitoring the Tampa media market.

Peters placed a one-week ad buy on Tampa cable worth around $22,000. Roll Call reported on Thursday that Jolly placed about $6,000 in ads. Media buying sources said Jolly’s team expanded its buy to around $15,000 later that day. Both buys are set to last between Dec. 6-12.

The Peters campaign confirmed the ad and the buy on Friday. The 30-second spot seeks to frame the race as a local politician versus a Washington insider:

Officials have already sent mail-in ballots to overseas and absentee military voters. Local voters are scheduled to receive their mail-in ballots on Dec. 10.

(Read more about the Florida 13th GOP holiday sprint.)

The likely Democratic nominee is former state Chief Financial Officer Alex Sink. The general election will be on March 11. Young died in October.

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